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"Green" consumer trends in the US mattress business

Consumption that is clean, green, and favorable to the environment is quickly becoming a global development trend. This forces companies and manufacturers to think carefully about investing in the manufacturing of goods that adhere to green, environmentally friendly standards and sustainable development.

What is green consumption?

The use of ecologically friendly goods that don't endanger the health of consumers or the health of the natural ecosystem is known as "green consumption."

Consumption that is clean, green, and favorable to the environment is quickly becoming a global development trend. This forces companies and manufacturers to think carefully about investing in the manufacturing of goods that adhere to green, environmentally friendly standards and sustainable development.

A global trend in development is "green" consumerism

International Trade Agreements have provided Vietnamese enterprises with development opportunities. In addition, it supports the process of sustainable development and green production, in line with the overall worldwide trend of green consumption.

The domestic market of today, however, shows that customers appreciate a wide range of factors besides just price and product quality. Do they consider where a product comes from and how clean the material is? Does it have any toxic ingredients? Perhaps it is irritating to skin that is sensitive? Does it have an impact on biological habits? before choosing a product to buy.

According to Nielsen Vietnam's research findings, up to 80% of Vietnamese consumers are willing to pay more for goods made of environmentally friendly materials and bearing the "green" and "clean" brands. Consumers place a premium on items that have received the "green" and "nature-friendly" accreditation.

Trends in green consumption in the mattress sector

  • ECO certification - guaranteeing green consumer products for everyone

Environmental protection certificate - guarantee for the environmentally friendly products of the latex mattress line

The Eco-INSTITUT certification guarantees that products are created from materials that don't contain hazardous chemicals and won't produce sources of unhealthy gases inside your house. When clients choose and decide to purchase products for their homes and families, this is one of their main worries.

To obtain Eco-INSTITUT certification in the manufacturing of natural, raw rubber mattresses, one must follow the guidelines of Eco-INSTITUT Germany GmbH, an independent and integrity-oriented organization in Germany that ensures compliance with ISO/IEC 17025. Ingredients that are required to be present in natural rubber must not be deadly or toxic if swallowed, inhaled, detrimental to internal organs, respiratory, or allergic, and they must not cause cancer, mutagenicity, or genetic defects.

Image: The Eco-INSTITUT certification

  • Lien A rubber mattress that adheres to international standards for green consumer products

100% Lien A internationally-certified rubber mattress

From its beginning of existence until the present, the Lien A brand has continuously invested in exploring innovative product lines, supporting well for consumer health and environmental-friendly practices through testing standards from top international organizations and associations in the industry. This has been done with the goal of bringing Vietnamese consumers green and clean products of international standards.

After more than 35 years of establishment and growth, Lien A is still a leader in the production of high-quality, environmentally friendly products in 2020 after renewing its Eco-INSTITUT certification for its 100% natural rubber product line and mattresses using cutting-edge C.FUSION LATEX TM (more than active rubber) technology. For all current products made entirely of natural rubber, Lien A is pleased to be the only company in Vietnam to hold this renowned certification. Meet the requirements for green products for consumers.

LIEN 'A is now considered to be a 100% natural latex mattress brand that has been recognized across Vietnam for more than 35 years thanks to its outstanding quality, as evidenced by its reputation as one of the region's top businesses. LIEN 'A is always innovating, studying, and enhancing products to achieve new levels, reaching out to the world, and exporting to over 45 countries. 

Customers who are interested in LIEN 'A products can look for them via the information below:


Besides its dedication to 100% natural latex materials, LIEN 'A has devoted more than 35 years to the blanket and pillow business focusing on the attention to detail at each point in the process. 100% of goods are tested and assessed to assure output quality at a reasonable price.  LIEN 'A is always creating, developing, and perfecting products to reach out to the globe, exporting to more than 45 countries, with a base of high-quality Vietnamese products that always aim to overcome international standards.

Eco certify green customer trend

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